I hate to be one of those only commenting with negative thoughts, but some people rely on events like this to experience other aspects of the game and plan their game play around it.
In my case it was a Giga raise, something too time consuming to try on normal rates when you have work and IRL things to balance out with game time. I took the x3 opportunity to have a crack at that, and getting most of the way through before the event "ended" I had to Cryo my raise.
Finding out that I could have had it out for close to an extra 24hrs at this point is disappointing. The event end date was published and I adjusted my game play for that. The extension would normally have been appreciated but in this case it is not.