Sony: we'll only let you release your game if you do these 50 things to appease us first.
Wildcard: Um ok, that's going to P&*( off quite a lot of our playerbase. How about we do the minimum required to appease your requirements and at least avoid a huge PR storm. Also no DlC exclusivity deals.
Sony: *sulks* Fine. but we don't like it. We just want the angry letters to stop coming from the people who bought our console and want to play your game.
Wildcard: Us too! Lets be friends after all.
Established Fanbase: Fetch the pitchforks and oil!!! Exclusivity is censorship!!! We're entitled as consumers!!!
Wildcard (quietly): Please raptor jesus, let the PS4 lot be more chilled out than the rest of them, please...